We built the tool we desperately needed

SAMOHT.no sells professional haircare and styling products in Norway. The products are premium, the customers loyal — but keeping prices competitive in a crowded market was a constant, exhausting fight.

Every week, our team manually checked competitor prices across dozens of products. We updated spreadsheets, changed Shopify prices one by one, and still fell behind. By the time we reacted, margins had already taken a hit.

We searched for a tool that could automate this for a Norwegian Shopify store — something that understood local markets, local competitors, and local price comparison sites like Prisjakt. We found nothing that fit.

ATHOMIC was built by the SAMOHT.no team as the solution we wished existed. It started as an internal project and grew into a full product designed for Shopify merchants who want to compete smarter, not harder.